Adobe
Photoshop on the iPad
Role:
Lead Researcher
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summary

Redesigned for a modern touch experience, Photoshop on the iPad will deliver the power and precision of desktop Photoshop, modernized for a touch environment. Photoshop on the iPad will let users open and edit native PSD files using Photoshop’s industry-standard image-editing tools and will feature the familiar Photoshop layers panel and tools. With Photoshop across devices, users will be able to start their work on an iPad and seamlessly roundtrip all of their edits with Photoshop on their desktop. 


As the dedicated lead researcher for the “Photoshop on the iPad” team, I performed __ rounds of concept testing with over 175 participants, focused on key parts of the iPad workflow for Photoshop. Additionally, I led a 3-week longitudinal study with 16 participants, testing key process-based workflows. Together with the team, I developed research recommendation integration processes with product, engineering, and design pipelines. I also developed a framework for mapping key differences between iPad and desktop versions of Photoshop, to be used for both desktop modernization and iPad enhancement.

I built customer research engagement guidelines and developed observer rubrics for use on customer visits, such as at the 99U customer workshop (pictured below). There, I trained 10 team members to conduct a mix of qualitative + quantitative research, and I organized and executed activities for ~75 external attendees. 

My findings have been presented directly to Adobe’s CEO, CTO, and CPO, and played a key role in product readiness decision-making processes. I’ve also worked closely with product managers to adjust company-wide roadmap priorities according to user expectations and research findings.


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